Once you’ve strategized, formatted and structured your message, and once you have actual words on paper (or screen), really you’re just getting started. Now it’s time to make sure your words not only say what you really want said, but show you as you want to be seen.
What tone best fits your brand? Are you casual, breezy and fun? Sardonically hip? Understanding and kind? Crisply authoritative? How you say what you say to your clients and partners tells them as much about your mission and values as what you say—sometimes more.
Your graphic or Web designer might notice inconsistencies between your copy and your branding, but most of these professionals won’t consider it their place to fix such problems. Rather, they’ll try to refer you to someone like me, and if they don’t have editorial services in house already, I’m always happy to partner with them on your project.
Nathan Keene, txt, inc.: Get it written.
Nathan Keene has taught and produced business writing for over 20 years. He was born in Idaho, raised in Alaska, has lived in Portland, Oregon, Tokyo, Japan, Berkeley, California, and Manhattan, New York (his favorite borough, after Brooklyn); he now lives in Brooklyn. He can't see Russia from his house, but he can see the Empire State Building. He lives with his wife, Astrid, and their cat, Merlin. He enjoys photography, music, museums, travel and cuisine, and dreams of building a summer cabin back in Alaska.
