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	<title>txt, inc.</title>
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	<description>Get it written.</description>
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		<title>txt, inc.</title>
		<link>http://txtincorporated.com</link>
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		<title>For What (and Whom) are You Thankful?</title>
		<link>http://txtincorporated.com/2009/11/08/what-and-whom-are-you-thankful-for/</link>
		<comments>http://txtincorporated.com/2009/11/08/what-and-whom-are-you-thankful-for/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:22:47 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[NYC]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[business correspondence]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[thank you notes]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=528</guid>
		<description><![CDATA[Wham, bam, thank you, Ma’am is never a shrewd approach to a (long term) relationship.  In business, there are myriad reasons to send a thank you note.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=528&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>DON&#8217;T is Out!</title>
		<link>http://txtincorporated.com/2009/09/27/dont-is-out/</link>
		<comments>http://txtincorporated.com/2009/09/27/dont-is-out/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 21:28:44 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[NYC]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=499</guid>
		<description><![CDATA[
Anyone who&#8217;s looked at my Samples page has probably noticed my work on a book project called DON&#8217;T, whose author, Marco Larsen, heads the boutique publicity firm PUBLIC nyc.  The book&#8217;s full title states its purpose nicely:  DON&#8217;T, the Essential Guide to Publicity in New York City (and Any Other City That Matters).
Marco calls DON&#8217;T [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=499&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>Elevator 8:  Your ps and qs</title>
		<link>http://txtincorporated.com/2009/08/25/elevator-8-your-ps-and-qs/</link>
		<comments>http://txtincorporated.com/2009/08/25/elevator-8-your-ps-and-qs/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 23:52:26 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[elevator speech]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=470</guid>
		<description><![CDATA[
So now I&#8217;ve used my BNI elevator pitch in an eight-week series to orient my fellow members of Chapter 41 to my business.  If they don&#8217;t have a pretty detailed impression by now, either they&#8217;re too preoccupied with their fruit assortments or I&#8217;m just not the communicator I thought I was.  But now we&#8217;ve finally worked [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=470&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>Elevator 7:  How to Keep Your Tone</title>
		<link>http://txtincorporated.com/2009/07/21/elevator-8-how-to-keep-your-tone/</link>
		<comments>http://txtincorporated.com/2009/07/21/elevator-8-how-to-keep-your-tone/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 22:57:00 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[NYC]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=427</guid>
		<description><![CDATA[
My penultimate BNI elevator pitch deals with one of the final steps in writing:  shaping the attitude and personality your readers will perceive in you and your business.


If you’ve stayed with me through all these steps, you may feel like writing is more about planning your words than getting them onto the page.  Not entirely: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=427&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>Elevator 6:  The What and the Why</title>
		<link>http://txtincorporated.com/2009/05/27/elevator-6-the-what-and-the-why/</link>
		<comments>http://txtincorporated.com/2009/05/27/elevator-6-the-what-and-the-why/#comments</comments>
		<pubDate>Wed, 27 May 2009 23:41:20 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[elevator speech]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=352</guid>
		<description><![CDATA[
In this BNI elevator pitch we get to the heart of determining the content in your document.  This is the part where you actually have to start writing:        
If you&#8217;re far enough into a piece to plan its format and structure, target its audience and choose your approach, chances are you have a good idea what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=352&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>Elevator 5:  The Art of Words</title>
		<link>http://txtincorporated.com/2009/03/12/elevator-5-the-art-of-words/</link>
		<comments>http://txtincorporated.com/2009/03/12/elevator-5-the-art-of-words/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 18:32:59 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Sun Tzu]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=322</guid>
		<description><![CDATA[
My previous BNI elevator pitches have gradually shifted focus from how you plan your document to what goes into it.  Now we&#8217;re just about ready to write: 
Communicating with partners, colleagues and customers is about more than just stating your case.  One of the areas where consulting with a writer can make the most difference is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=322&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>Elevator 4:  You Talkin to Me?</title>
		<link>http://txtincorporated.com/2009/02/22/elevator-4-you-talkin-to-me/</link>
		<comments>http://txtincorporated.com/2009/02/22/elevator-4-you-talkin-to-me/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 03:04:46 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Taxi Driver]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=308</guid>
		<description><![CDATA[
Having touched on the importance of an appropriate format and clear structure, in my next BNI elevator pitch I move deeper into the actual content of your writing with a look at why you need to consider your audience before you start:        
People often assume if you’re talking about a writer, that’s someone primarily concerned with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=308&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Elevator 3:  Everybody Needs a Little Structure</title>
		<link>http://txtincorporated.com/2009/02/16/elevator-3-everybody-needs-a-little-structure/</link>
		<comments>http://txtincorporated.com/2009/02/16/elevator-3-everybody-needs-a-little-structure/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 19:50:41 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[elevator speech]]></category>

		<guid isPermaLink="false">http://txtincorporated.com/?p=247</guid>
		<description><![CDATA[
Continuing my series of 60-second BNI elevator pitches, I sum up how a writer moves from the visual aspect of your writing to helping you control the text itself:      
In my last elevator pitch I mentioned how important it is to convey professionalism with correct formatting in your documents—even less formal ones like e-mail messages.
Just as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=247&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Elevator 2:  How Do You Format Yourself?</title>
		<link>http://txtincorporated.com/2008/12/20/elevator-2-how-do-you-format-yourself/</link>
		<comments>http://txtincorporated.com/2008/12/20/elevator-2-how-do-you-format-yourself/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 18:45:51 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://txtincorporated.wordpress.com/?p=155</guid>
		<description><![CDATA[I&#8217;ve been posting a series of my &#8220;60-second Elevator Pitches&#8221;, which I&#8217;ve used to explain my business to my partners in Manhattan BNI Chapter 41.  You can find the introduction in my last post; here&#8217;s the next one: 

 
My name is Nathan Keene.  I write both promotional copy and informative content for Web sites, marketing materials and business communications, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=155&subd=txtincorporated&ref=&feed=1" />]]></description>
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		<title>Elevator 1:  What Do Writers Do?  (And Don&#8217;t Just Say &#8220;They Write&#8221;!)</title>
		<link>http://txtincorporated.com/2008/11/20/elevator-1-what-do-writers-do-and-dont-just-say-they-write/</link>
		<comments>http://txtincorporated.com/2008/11/20/elevator-1-what-do-writers-do-and-dont-just-say-they-write/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 19:31:09 +0000</pubDate>
		<dc:creator>txtincorporated</dc:creator>
				<category><![CDATA[BNI]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[elevator speech]]></category>

		<guid isPermaLink="false">http://txtincorporated.wordpress.com/?p=122</guid>
		<description><![CDATA[As promised in my previous post, here is the first in a series of 60-second &#8220;elevator pitches&#8221; I&#8217;ve been using to familiarize business networking partners with what I do.  In any new setting, I start off with the basics:        
My name is Nathan Keene.  I write both promotional copy and informative content for Web sites, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=txtincorporated.com&blog=3669699&post=122&subd=txtincorporated&ref=&feed=1" />]]></description>
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