Posted by: txtincorporated | December 20, 2008

Elevator 2: How Do You Format Yourself?

I’ve been posting a series of my “60-second Elevator Pitches”, which I’ve used to explain my business to my partners in Manhattan BNI Chapter 41.  You can find the introduction in my last post; here’s the next one: 


My name is Nathan Keene. I write both promotional copy and informative content for Web sites, marketing materials and business communications, like presentations and proposals.

A lot of people seem to assume we writers earn our keep primarily through our superior grammar, spelling and punctuation. If you’ve spoken to one of us any length of time, you know there’ s more to it than that.

Tone, style—even the way you format your documents can affect the reception you get. In your e-mail messages, for example, do you include the date at the head of the message, open with a greeting and sign off with your name or initials as if it were a proper business letter? Or have you fallen into the common assumption that because you’re communicating electronically, professionalism no longer applies? A simple shift in this attitude adds instant polish to your routine correspondence.

Imagine the impact it could have on your proposals, Web site and brochures.

The fact is that you send a message about yourself and your business not just by how you dress, design your branding, or even choose your words. The way you format those words on the page says something, too. Even for everyday communications, I advise people to take time and seek advice not just on spelling and grammar but all the details; fail to do so on a key marketing or business document, and you could be flushing money down the drain.

Nathan Keene, txt, incorporated: Get It Written.